Things to remember when creating your SEO strategy for 2020.
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Facebook Custom Audiences Speak Directly with your Players!
How to Target Facebook Ads Based on Email Address & Phone Number (Custom Audience) Are you tired of a .03% click-through-rate on your Facebook ads? Then let’s just cut to the chase. Let’s integrate your Facebook ads with your existing player list. Let’s target your ad to a group […]
Read MoreYour Casino’s Labor Costs Will Jump Dramatically in 2016
New Overtime Regulations go Into Effect in 2016 – Download the entire FLSA Document here. The Fair Labor Standards Act (i.e. FLSA) has guaranteed workers a minimum wage and overtime pay at a rate not less than one and one-half times the employee’s regular rate for hours worked over 40 […]
Read MoreFive Ways E-commerce Needs To Change In The Future
E-commerce is short for “electronic commerce” – a form of sales transaction that takes place entirely through electronic means, and mainly over the internet. When Ecommerce began just the ability to buy and sell online was so revolutionary that few bells and whistles beyond this were needed to drive sales. […]
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The One Phone Call to Increase Your Revenue….
Why You Should Have a Mobile Version of Your Website | August 5, 2012 | in Internet Marketing, Marketing, Mobile, Tucson | by James Christensen It all comes down to numbers. There are 327 million mobile phone users in the U.S. (CTIA) and 90% have handsets that can access the […]
Read MoreThree Mistakes You’re Making with your Casino’s Social Media
As much as we like to think the casino industry is out in front of technology, it’s not always the truth. It took even the largest casinos years to embrace social media. Social media can be a great way to build your guests’ loyalty and add to your bottom line. […]
Read MoreThe New Alternative to the “Player Portal”
For the last couple of years we’ve seen quite a few companies introduce what is considered to be a player portal. The gaming customer logs into to a different website, enters ANOTHER password and then has access to their point totals and offers. This seemed like a good solution at […]
Read MoreThree reasons you held back on your digital marketing in 2014 – and a BONUS to pull the trigger for 2015
1. It takes too much time. All House Edge Digital team members have worked as employees at casino properties. We understand that when you bring up a new idea or concept your CEO says, “Great idea…implement it.” You’re already working 60 hours a week just to keep up with your […]
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Artificial Intelligence Should be Powering Your Casino Website
If you’re talking about new website trends to casino operators you can almost see the grief in their eyes. While vendors tell them they should check out a new tool or design, rarely does it equate to extra profit on the floor. However, casinos should not ignore the new opportunities when it comes to personalized web content. The biggest names in the online world, Amazon, Ebay, Netflix etc. have been doing this for several years. Things like targeting customers based on their previous experiences, purchases etc. are not new in the eCommerce world. However, until recently using these types of personalization methods took very large budgets and a giant team of developers.
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