Now the title of the post is more than a bit misleading. I know very few people that want to lose their Casino Facebook page. The only exclusion to this is if your property is re-branding or closing down (god forbid.) We recently ran into a situation where a former client of ours blatantly violated the terms of Facebook. Facebook is a mega corporation. They don’t care that you didn’t see the rules. They don’t care if you did it just once. They have no problem dropping you immediately from the site. The good news is that generally speaking the rules aren’t that hard to follow.
Tip #1 Use an agency that knows the ins and outs of Facebook contesting. They change the rules semi-regularly, so you need to stay current when it comes to their specifications. There used to be a time when you could force someone to like your page to enter a contest. Those days are over. On the other hand you can request that a contestant like or comment a post on your page. (e.g. Like this post to enter).
Tip #2 Make absolutely sure you’re using a random method to draw a winner. The easiest way to do this is to use one of many contest apps available. Generally speaking their business revolves around following the most current stipulations put out by Facebook. Additionally you can use these apps to capture additional customer info like email (the correct way with a double opt in checkbox)
What you CAN NOT do. “Personal profiles can’t be used to collect entries. For example, asking people to share a post on their profiles to enter your promotion is NOT permitted (ex. “Share on your profile to enter” or “Share on your friend’s profile to get more entries.” These two things will get you in hot water.
Here is an example of a contest that is NOT allowed on Facebook:
