Casino Del Sol Casino is a medium sized casino located near Tucson, AZ. They had recently completed construction on a 250 room hotel expansion project.
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Goals
- Increase occupancy rates for the hotel.
- Increase revenue from the hotel.
- Raise the online brand presence for the property.
- Boost incremental visits from high ADT players.
Results
- 308% increase in send rates
- 509% Increase in direct revenue generated from hotel bookings.
- 102% Increase in reservations