We’ve told you for months, no – make that years, that having your site optimized for mobile was important.  Each month more and more of your website traffic is coming from mobile devices.  Just because you can pinch and zoom to see what’s on your page does not mean your site is set up for mobile devices.

While Google is notorious for keeping their ranking algorithm a secret they made this announcement loud and proud.

“More mobile-friendly websites in search results
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Clear as a bell!  If your site is not mobile friendly you will LOSE ranking!  It might not happen overnight, but it will happen.  If you want to check your site to see if it’s mobile friendly Google has released a nice little tool to check your site.  Click Here to Check Your Site  All is not lost if your site isn’t up to par.  We can take your existing site and bring it up to current Google standards.  The longer you wait, the more players you lose!

While you’re at it make sure you’re not still using any outdated technologies.  In 2014 Google announced they would penalize sites that wouldn’t operate on all device.  The biggest offender is FLASH animation.

A common annoyance for web users is when websites require browser technologies that are not supported by their device. When users access such pages, they may see nothing but a blank space or miss out a large portion of the page’s contents.
Starting today in our English search results in the US, we will indicate to searchers when our algorithms detect pages that may not work on their devices. For example, Adobe Flash is not supported on iOS devices or on Android versions 4.1 and higher, and a page whose contents are mostly Flash may be noted like this:

Developing modern multi-device websites

Fortunately, making websites that work on all modern devices is not that hard: websites can use HTML5 since it is universally supported, sometimes exclusively, by all devices. To help webmasters build websites that work on all types of devices regardless of the type of content they wish to serve,”

Want to know more about what can affect your search engine rankings?  Just drop us a line and we’d be glad to evaluate your current site.